When it comes to communicating difficult concepts concisely, I tend to gravitate to bullet points and lists.  Here is something I found recently that best summarizes continuous improvement:

The 10 Commandments of Continuous Improvement

1. Problems create opportunities
2. Ask 'why' five times
3. Seek ideas from everyone
4. Think of solutions that make it possible
5. Re-evaluate fixed ideas
6. Excuses are not needed
7. Choose a simple solution; not the perfect one
8. Correct mistakes immediately
9. Use your craftiness, not your cash
10. Continuous improvement is endless 


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